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AARP Captures the John Cleese Comedy Award

The Cinema in Industry (CINDY) Awards announced the CINDY Gold award-winning video, “Over 40? No Donuts for You!” produced by AARP Studios, is also the winner of the 2016 John Cleese Comedy Award for effective use of humor in a production. AARP Studios is located in Washington and is the in-house media production unit of AARP (formerly American Association of Retired Persons). The video targets those approaching mid-life who are concerned about age discrimination in the workplace. Take a look:

The John Cleese Comedy Award is named for the British comedian of Monte Python fame. Cleese knows humor is an incredibly effective learning tool famously declaring “He who laughs most, learns best.” Along with television broadcaster/director Antony Jay, Cleese founded Video Arts in 1972 to produce an extremely successful series of business training films. Describing a character he frequently portrayed in those films, Cleese said “I find it rather easy to portray a businessman. Being bland, rather cruel and incompetent comes naturally to me.” This Special CINDY Award was established in 1989.

Since 1959, the Cinema in Industry (CINDY) Awards has been honoring the best in interactive and linear media. CINDY awards are presented to individuals or groups who produce programming that achieves the highest levels of excellence in production value and message effectiveness. Extensive background on the CINDYs is available at  http://www.CINDYs.com.

For all of the 2016 CINDY regional and international events, over 8,900 entries from around the globe were judged, covering 170+ subject-matter categories of linear and interactive media and delivered on a variety of platforms. Programming included non-theatrical educational and training websites, videos, podcasts, and webinars, as well as films, commercials, documentaries, infomercials, music videos and other applications.

February 25, 2017