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Making Commercials: Promoting The Simpsons
Rolling Stone magazine says that the year-old FX network channel FXX ranked 49th among cable channels catering to 18- to 45-year-olds when it first came on -
Making Commercials: Fluid — Dead Man Walking And Chewing Gum
“It’s a take on Monty Python,” says Editor John Piccolo of Fluid, the editorial studio that handled the project. With offices in New York and Los Angeles, -
Making Commercials: Stardust - Psychedelic Tech
If you have seen “Samsung Galaxy, London Collage,” the commercial that launched the latest Samsung Galaxy Note smartphone and Samsung Gear smartwatch, you -
Making Commercials: Lighting Up The U.S.
The National Football League unveiled a new treatment for its iconic copyright logo during the playoff games in January. -
Making Commercials: The Story of Maria’s Awesomeness
You don’t see many television commercials for museums aiming to connect you to the institution’s mission to discover, interpret and disseminate knowledge -
Making Commercials: Lowe’s Flicker-Cut Campaigns
Recent spring and summer television campaigns from home improvement retailer Lowe’s look like stop-motion, or like stop-motion done fast or differently or -
Making Commercials: Va-Va-Va-Vroom
Gary Hartley, creative director with Fox Sports Graphics, asked Los Angeles-based Engine Room (engineroomhollywood.com) to create a new, 20-second opening -
Making Commercials: Ring of Fire
Most car commercials put viewers to sleep. A car drives down the road, first in this direction, then in that direction. When viewers have seen the car from -
Making Commercials: Sunday Night on ABC
ABC wanted a promo for its fall Sunday night line-up equal to the strength of the programming, which includes Once Upon a Time, Revenge and 666 Park Avenue. -
Making Commercials: Luxury Made From The Land
A recent spot for RAM’s Laramie Longhorn Truck pretends not to tell a story. It is a series of animated iconic images from 19th century Texas juxtaposed -
Making Commercials: 12 Days of Christmas
For the 2009 Christmas Price Index, Deutsch Inc./NY decided to make an animated and live-action video of "The Twelve Days of Christmas" for PNC and asked -
Making Commercials: Union Bank
How often does a simple, elegant creative idea get muddled during a commercial shoot? It probably happens a lot more than many directors would care to -
Making Commercials: Ford SYNC What Planet Are You From?
When setting out to promote Ford Motor Company's SYNC technology for Ford's Dealer Groups, JWT/Retail First in Detroit handed Atlanta-based Artistic Image -
Making Commercials: Ohio Lottery Steals The Scene
Remember the Mission Impossible scene in which Tom Cruise breaks into a CIA vault by diving from the ceiling wearing a harness? “Heist,” a 30-second -
Making Commercials: 4G-Whiz
Sprint recently rolled out "Firsts," a commercial for the world's first 4G mobile phone with the help of Venice, California-based Mothership -
Making Commercials: Where No Minion Has Gone Before
To introduce its new 3D television, Sharp Electronics Corporation asked its advertising agencies for a commercial illustrating the breakthrough technology. -
Making Commercials: Bond, Dwyane Wade Bond
In the second episode of Dominate Another Day, the new Nike Air Jordan campaign from Wieden+Kennedy/NY, brand spokesman Dwyane Wade escapes from a Zen -
Making Commercials: Real Barbies
Instead of getting girls to pester their parents for a Barbie doll, "When I Grow Up" captures the attention of girls and moms alike, with an aspirational -
Making Commercials: Breaking In — The Wolf Brothers
Recently, brothers Gary and Michael combined forces and declared themselves co-directors specializing in comedy commercials. They call their Los -
Making Commercials: Testing, Testing – Launch
“Chase” tells the story of the youngster who out-skateboards a throng of skateboarding kids who want some of his Fanta. Ogilvy NY (www.ogilvy.com) produced
