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From the Editor: Markee Needs You


There are few industries that have been impacted by technology more than film and video. From new ways to make them to new ways to show them, the market has been demanding change, change, and more change.

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Evolution


There are few industries that have been impacted by technology more than film and video. From new ways to make them to new ways to show them, the market has been demanding change, change, and more change.

Read more...

Making TV: Shooting Homeland


Before beginning work on season three of Homeland, cinematographer David Klein, ASC, asked the show’s executive producer and writer, Alex Gansa, “Who do I answer to about the look of the show?”

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Making Commercials: Lighting Up The U.S.


The National Football League unveiled a new treatment for its iconic copyright logo during the playoff games in January.

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Making TV: Shooting Lawyers


Some television shows want you to forget about the camera and focus on the emotional contact among the characters. The Good Wife is a show like that. 

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From the Editor: The Walking Dead Returns


This unexpectedly successful show about a zombie apocalypse has become a pop culture phenomenon, spawning a talk show (AMC’s Talking Dead), video games and board games, a web-only series, a fan-produced podcast, and a convention.

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Digital Discussions: Why Where


Why do you shoot a film or video project in a certain location? Naturally, if the subject is a Las Vegas casino heist, there might be a strong reason to shoot in Las Vegas. But many outdoor-focused films can literally be shot in any state where they have…well, where they have outdoors.

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Digital Discussions: Shooting Kids Shooting Golf


W. C. Fields reportedly said, “Never work with animals or children. They’ll upstage you every time.” That wasn’t the situation with a recent documentary by Josh Greenbaum titled, The Short Game.

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Inside View: Porchlight


An interview with Kristen Forrest, executive producer at Porchlight in Nashville, Tenn. • www.porchlight.tv

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Making Commercials: The Story of Maria’s Awesomeness


You don’t see many television commercials for museums aiming to connect you to the institution’s mission to discover, interpret and disseminate knowledge about human cultures, the natural world and the universe.

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Making TV: Shooting TV Scenes That Stand Up To The Movies


Television cinematographers look to feature films for inspiration – not today’s feature films so much as yesterday’s. 

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From the Editor: Behind The Scenes of My Favorite Movies


Recently, while watching the bonus material on my Blu-ray copy of Star Trek Into Darkness, it struck me how lucky we are to have the opportunity to see how our favorite movies are made. 

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Inside View: Warner/Chappell Production Music


Interview with Randy Wachtler, President & CEO of Warner/Chappell Production Music.

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From the Editor: Robots to the rescue?


Earlier this year, while speaking to students at the University of Southern California, Steven Spielberg foretold of the impending “implosion” of the movie industry as we know it. His reasoning was the failure of many “megabudget” movies to turn a profit.

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Digital Discussions: A Clearly Cloudy Future


At NAB this year, a section of the exhibition space was designated as the Cloud Pavilion.  About 20 companies exhibited – to the extent that anything called a “cloud” can be exhibited – and discussed applications for this digital environment. A cynic might revert to one of the early clichés of computing and refer to some of it as vaporware; a nice pun, that.

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Inside View: Rochester/Finger Lakes Film & Video Office


An interview with Nora Brown, Executive Director of the Rochester/Finger Lakes Film & Video Office.

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Making Commercials: Lowe’s Flicker-Cut Campaigns


Recent spring and summer television campaigns from home improvement retailer Lowe’s look like stop-motion, or like stop-motion done fast or differently or something. What is that technique?

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From the Editor: Share Your Knowledge


With increasing frequency, I have been attending web-based seminars (webinars) on how to be a better editor/journalist (with topics as varied as social media metrics and entrepreneurial journalism). I find that these sessions can be quite instructive, especially when they’re hosted or presented by working journalists who have learned by doing. And the webinars certainly are easy to attend since I don’t have to leave my office. Plus, technology and the publishing industry change frequently, so it is important to stay on top things.

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Making TV: Cameras And Characters


Television dramas always evolve, especially during the first two years. Showtime’s House of Lies really evolved. In the first season, it was an edgy, profane, sexually raunchy comedy about management consultants lying to clients and pumping them for cash. Then it morphed into a drama with characters you want to get to know. Many dramas leave that up to the actors. In this case, Peter Levy, ASC, ACS, the show’s cinematographer, uses the camera to help.

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Making Commercials: Va-Va-Va-Vroom


Gary Hartley, creative director with Fox Sports Graphics, asked Los Angeles-based Engine Room (engineroomhollywood.com) to create a new, 20-second opening and graphics package for NASCAR on Fox. The goal was to solidify and grow the series’ youngest audience segment – viewers aged 14 to 28.

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