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Making Commercials

Making Commercials: Stardust - Psychedelic Tech

If you have seen “Samsung Galaxy, London Collage,” the commercial that launched the latest Samsung GRead more...

Making Commercials: Lighting Up The U.S.

The National Football League unveiled a new treatment for its iconic copyright logo during the playoRead more...

Making Commercials: The Story of Maria’s Awesomeness

You don’t see many television commercials for museums aiming to connect you to the institution’s misRead more...

Making Commercials: Lowe’s Flicker-Cut Campaigns

Recent spring and summer television campaigns from home improvement retailer Lowe’s look like stop-mRead more...

Making Commercials: Va-Va-Va-Vroom

Gary Hartley, creative director with Fox Sports Graphics, asked Los Angeles-based Engine Room (enginRead more...

Making Commercials: Ring of Fire

Most car commercials put viewers to sleep. A car drives down the road, first in this direction, thenRead more...

Making Commercials: Sunday Night on ABC

ABC wanted a promo for its fall Sunday night line-up equal to the strength of the programming, whichRead more...

Making Commercials: Luxury Made From The Land

A recent spot for RAM’s Laramie Longhorn Truck pretends not to tell a story. It is a series of animaRead more...

Making Commercials: 12 Days of Christmas

For the 2009 Christmas Price Index, Deutsch Inc./NY decided to make an animated and live-action videRead more...

Making Commercials: Union Bank

How often does a simple, elegant creative idea get muddled during a commercial shoot? It probably haRead more...

Making Commercials: Ford SYNC What Planet Are You From?

When setting out to promote Ford Motor Company's SYNC technology for Ford's Dealer Groups, JWT/RetaiRead more...

Making Commercials: Ohio Lottery Steals The Scene

Remember the Mission Impossible scene in which Tom Cruise breaks into a CIA vault by diving from theRead more...

Making Commercials: 4G-Whiz

Sprint recently rolled out "Firsts," a commercial for the world's first 4G mobile phone with the helRead more...

Making Commercials: Where No Minion Has Gone Before

To introduce its new 3D television, Sharp Electronics Corporation asked its advertising agencies forRead more...

Making Commercials: Bond, Dwyane Wade Bond

In the second episode of Dominate Another Day, the new Nike Air Jordan campaign from Wieden+Kennedy/Read more...

Making Commercials: Real Barbies

Instead of getting girls to pester their parents for a Barbie doll, "When I Grow Up" captures the atRead more...

Making Commercials: Breaking In — The Wolf Brothers

Recently, brothers Gary and Michael combined forces and declared themselves co-directors specializinRead more...

Making Commercials: Testing, Testing – Launch

“Chase” tells the story of the youngster who out-skateboards a throng of skateboarding kids who wantRead more...

Making Commercials: Osiris Attitude

Osiris began making athletic shoes for skateboarders in 1996. Focusing on designs endorsed by pros, Read more...

Making Commercials: Creating A House Of Cards

In a new Bank of New York Mellon (BNY Mellon) commercial, a butterfly lands on top of a house and knRead more...

Making Commercials: Making Digital Connections

Aiming to expand its customer base to individuals and small businesses, app-maker Mobile Roadie has Read more...

Making Commercials: Man Chases Pig

Director Matt Pittroff of Twist Films, New York City and Minneapolis, and Senior Editor Anthony MariRead more...

Making Commercials: Wireless Visions

CTIA–The Wireless Association recently released “Your Mind is a Wireless Place,” a 30- and 60-secondRead more...

Making Commercials: Snail Mail Embedded With LCDs

A new advertising concept called video direct mail (V-DM) is emerging as a potential new market for Read more...

Making Commercials: Episodic Advertising

“Daybreak” is a five-episode commercial for AT&T. Each episode averages 10 minutes, making the entirRead more...