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From The Editor: From Hype to Hands On

by Christine Bunish

As we thought likely, the buzz at the National Association of Broadcasters (NAB) convention was stereoscopic 3D with myriad vendors stepping up to the plate to support the technology as it moves beyond special venues and cinemas into your living room. There’s still a lot of hype around stereo 3D, and how quickly and deeply it will be embraced by American consumers remains to be seen. But there’s no doubt that the demand for 3D content is increasing, so this month Markee 2.0’s cover story features creatives who already have practical, hands-on experience with the technology. They’re shooting commercials and small-budget independent features, rolling out customized mobile units to cover major sporting events, establishing efficient postproduction workflows and offering tried-and-true 2D-to-3D conversions. Check out Inside View for another early adopter of 3D whose services are in demand worldwide.

Those who jump on the stereo 3D bandwagon are sure to be concerned about ROI as is every business owner in this industry. This month Markee 2.0 also examines how stock footage libraries have faced the challenges of a global recession and how major soundstages across the country have taken different paths to staying profitable. You’ll want to archive the Stock Footage Guide to keep as a handy reference.

Continuing on an economic note, our every-issue regional Spotlight travels through MidAmerica where state film commissions strive to attract producers despite small — or no — incentive packages, and area production companies and post houses showcase their talents and diversity.

And don’t miss Making TV’s look at the future of television newsmagazines and Making Commercials’ journey to an alternate universe.

December 10, 2012