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March/April 2010March/April 2010

Table of Contents

NAB 2010 Equipment Showcase

Automated phones with endless menu options The MicroPro Hybrid from Litepanels is the first pro LED light to combine continuous output and a Flash feature in a single fixture.Stereo 3D support comes on strong. Innovations continue in digital cinema, VFX and LED lighting arenas.

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Reflections on VFX in Commercials

Uma's two sides meet in a mirror composite.A beautiful star's angel and demon sides, market-savvy talking toddlers, landscapes that grow from a painter's brushstrokes and a world of people who come together from many parts: VFX make everything possible.

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Mobile Production's Olympian Achievement

The outdoor Olympic cauldron at the Vancouver Convention and Exhibition Center.It was big, international and, stretched over multiple venues — most of them outdoors — it was tough to cover. Vendors supplying production and satellite transmission trucks to the XXI Olympic Winter Games in Vancouver met myriad challenges to bring the Opening and Closing Ceremonies and all the sporting competitions to fans comfortably ensconced at home.

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Spotlight: Texas/Southwest

Clear-Com's V-Series matrix intercom panels at Plaza Blanca landscape in Abiquiu, New Mexico.The Southwest is an interesting case study of how production incentive packages are viewed by film offices, as well as by their state legislatures. New Mexico pioneered generous incentives inspiring other states to match its success. Texas boosted incentives last year and is reaping the rewards, and Arizona is hopeful about sweetening its attractive incentive package. Nevada doesn't offer incentives but as home to the inimitable Las Vegas many state politicos obviously figure that's enough of a draw for the film industry.

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From The Editor: Rite of Spring

Just as daylight saving time and the welcome transformation of the bleak winter landscape in many parts of the country are signs of spring, so is the march of broadcasters and film and video professionals to the National Association of Broadcasters (NAB) convention in Las Vegas.

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Making Commercials: Union Bank

How often does a simple, elegant creative idea get muddled during a commercial shoot? It probably happens a lot more than many directors would care to admit. Working through Twist (www.twistfilm.com), a New York- and Minneapolis-based production company, director/DP Rich Michell likes simple, elegant scripts, and when he finds one, he labors mightily to discover what makes it simple and elegant and to make sure those qualities find their way into the production.

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Making TV: The Buddha

In the countryside of modern India, many people live just as their ancestors lived 2,500 years ago. That enabled award-winning director, writer and cinematographer David Grubin to infuse his latest documentary, The Buddha, with a sense of authenticity that can be difficult to create when history is reenacted.

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Inside View: Back Alley Films

"Traditional media began to change and more money was allocated to interactive, while broadcast budgets continued to shrink. Competition between production companies became increasingly more so. Add in the great recession and you were facing the hardest time our industry has ever seen."

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