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march april 2012

March/April 2012

Table of Contents

The March/April issue features live-action VFX in commercials; innovators in mobile productions services; a report on new equipment shown at NAB; and a Spotlight on the South West.

Keeping It Real

Maxwell the pig speeds in his street luge, signature blue pinwheels spinning, in the latest Geico spot from Click 3X.

With visual effects part of just about every commercial on television theses days it's refreshing to discover that live-action VFX solutions play a major role in new spots for Geico, Olay and Toyota, and a promo for Showtime's hit series House of Lies.

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Redefining Mobile

CCIís Mobile Production Unit #7 on location at Cape Canaveral for the launch of the last Space Shuttle.

Although the big trucks may still leap to mind when mobile production is mentioned, there’s been a redefinition of what it means to be mobile. Today, Mobile Studio USA offers ADR and webcasting in a 14-foot unit; CCI has taken its small-footprint HD trailer on the road; Motion Picture Marine and its Perfect Horizon system bring picture stabilization to anything that moves, including camera boats; and Island Century Media is providing fixed-wing live aerials to previously unserved areas.

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NAB 2012 From A to Z*

NAB attendees can use this article to get a head start on convention planning, while non-attendees can keep pace with manufacturers’ latest product briefs.

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Go West

Williams Reservoir, 20 miles on well graded dirt road from Pagosa Springs, Colo. Pagosa is one hour from the Durango-La Plata County airport (DRO).

The Southwest region of the United States is a geographically diverse and ecologically rich area that is home to about 19 million people. With deserts, mountains, vast open spaces, modern cities, abandoned and/or historic settlements, and plenty of sunshine, this region offers something for nearly every filmmaker. To learn more, Markee spoke with the state film offices of Colorado, Nevada, New Mexico, Oklahoma, and Texas about their incentive packages and to get a sense for what it’s like to shoot in their states.

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From The Editor: Meet Me In Las Vegas*

If you’ve picked up this issue of Markee while attending the 2012 NAB Show, then allow me to welcome you to the show and to Las Vegas. I hope you’re as excited to be here as I am! Actually, this year marks my first as an attendee at NAB, having only stepped in as executive editor of this publication late last year.

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Making Commercials: Wireless Visions

[Above Top] Absolute added blue birds throughout the spot to symbolize tweets the hero is receiving and sending. [Above] In the spot, a CG Hemingway inside an e-reader joins the hero in a rowboat courtesy of Flame.CTIA–The Wireless Association recently released “Your Mind is a Wireless Place,” a 30- and 60-second commercial about how we use wireless technologies in our lives. The spot follows a day in the life of a man in a surrealistic wireless world, a place where symbols illustrate wireless technology in use.

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Making TV: Let There Be Light

Cinematographer Patrick Cady on the set of ABCís Body of Proof.Body of Proof is a crime drama with a different look and feel. The stories are different because the main characters, medical examiners, are different. The path to solving the crime is different, too: The victim’s body reveals the clues that guide the police.

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Inside View: Xander™

“I joined East Pleasant from JWT and immediately started working on some programming for Madison Square Garden Network (MSG), including Emmy Award-winning NYC Soundtracks, a documentary-style show about subway musicians. Then I started to apply the TV aspects of production to the commercial work we were doing at East Pleasant, and it worked right off the bat.”

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