Texas production company Geomedia Inc., won a Gold ADDY and a Special Judges Award for Cinematography for "The Right Fit" spot for Jefferson Bank. Geomedia worked alongside advertising agency, Texas Creative, to conceptualize a TV spot that would portray the detailed, custom crafting of a great pair of hand-made boots as a metaphor for Jefferson Bank's "right fit" of products and services.
According to Geomedia, the spot was captured in 4K, with a Red Epic camera package outfitted with Zeiss Super Speeds that enabled the Director/DP Zach Nasits to shoot in extremely low-light conditions. Diopters were incorporated to enhance the feel of being "up close" and personal with the craftsmen and their processes. The camera often was over-cranked for slow-motion effect. Lighting consisted of diffused Kino Flos and a small HMI that accentuated a single window source.
Dramatic post-production design and color grading in DaVinci Resolve played a heavy role in the overall aesthetic of the spot, Geomedia says. Audio was scored, produced and mixed by Keith Harter Music.
Jefferson Bank's "The Right Fit" TV spot went on to win an American Advertising Federation GOLD ADDY and also received the Judges Choice Award for Cinematography.
“We are convinced that our great crew, post-production capability and our passion for pushing the envelope to deliver exceptional spots, primed the success of these creative commercials,” the company said in a released statement.
Client: Jefferson Bank
Agency: Texas Creative
Creative Director: David Parker
Director/DP: Zach Nasits
Senior Editor: Jeff Chesnut
Colorist: Zach Nasits
Sound: Keith Harter Music
Production Manager: Chantel Nasits