Before a network can captivate viewers with a first-rate film, the audience needs to know what attraction is next. The sophisticated new on-air branding for HDNet Movies succeeds in capturing viewer attention, thanks to a striking new look matched by an engaging new theme composed by Stephen Arnold Music.
Listen to the new Stephen Arnold Music theme for HDNet Movies here: http://youtu.be/gPMzswDE4YY
HDNet Movies – the high definition-only cable and satellite television channel dedicated exclusively to movies – came to Stephen Arnold Music after creating its new on-air graphics package that supports its wide variety of classic films from the 1950s to today. The objective for the new package was simple: appeal to movie lovers of all ages, while emphasizing HDNet Movies' modern take on a classic cinematic experience.
Stephen Arnold Music, which previously worked with HDNet Movies and its sister network HDNet/AXS TV, composed an intriguing theme that deftly weaves ambient synth pads, sound effects, plantive piano melodies, soaring strings and percussion together. The end result is a modern, distinctive soundtrack that sidesteps cliché, giving HDNet Movies an intelligent and absorbing sound all its own.
"HDNet Movies has always had a strong creative vision, and we were thrilled at the opportunity to work with them again," said Chad Cook, creative director of Stephen Arnold Music. "Our approach was to support their message with music that was atmospheric, airy and advanced. It's also efficient – we composed one cohesive piece that their editors can use in a modular fashion to support a wide variety of on-air elements."
"Original branded music plays an important role in defining a network, helping to provide immediate recognition for viewers," Katie Gladstone, HDNet Movies' VP programming, said. "The channel's re-branding goal was for a more modern, clean sound that supported our pure cinematic experience while being engaging and entertaining."
Added Lindsay Jordheim, HDNet Movies senior producer: "Our experience with Stephen Arnold Music was incredibly positive and extremely creative – their team really listened to what direction we were aiming for and came up with music that corresponded perfectly."