Please update your Flash Player to view content.

BlogTwitterFaceBook

november december 2012

November/December 2012

Table of Contents

This issue features high-quality animation used in recent commercials as well as cutting-edge commercial editors. It also takes a look at the state of mobile production. Finally, Spotlight takes a trip to the South to check out work being done in Alabama, Mississippi, Texas and Oklahoma.

Creating a State of Wonderment

animation in commercialsAnimation studios give unique and compelling looks to projects of every imaginable genre. They bring to life the magical worlds of strategic card games for online trailers, dazzle fans with entertainment and branded content in stadiums and arenas, and populate traditional broadcast and cinema commercials with menacing extinct creatures, reaching deep into their reservoirs of creativity and tools to keep us in a state of wonderment.

Read more...

Rolling Into 2013, the Mobile Market Looks Strong

mobile productionA quick tour around the mobile production industry reveals an industry that has been struggling – notably a recent labor strife in the NBA at the beginning of last season, followed by the NHL’s second standstill of the past decade – that is yet proving its resiliency today.

Read more...

Hot Spots: Cutting Commercials

Editors showcase creative cuts that tell wistful, inspiring, informative, under-the-hood and behind the scenes-style stories for Werther’s, Major League Baseball/Stand Up To Cancer, Seventh Generation, Dodge Ram and Supercuts.Editors showcase creative cuts that tell wistful, inspiring, informative, under-the-hood and behind the scenes-style stories for Werther’s, Major League Baseball/Stand Up To Cancer, Seventh Generation, Dodge Ram and Supercuts.

Read more...

Spotlight: The South

The South is many things to many people. To some, it is the heart of religious and political conservatism; to others, it is a growing economic force and the headquarters for many of the world’s largest companies. But to filmmakers, the South is a painterly landscape of white-sand beaches, majestic mountains, dense forests and foreboding swamplands that cannot be found anywhere else in the world.The South is many things to many people. To some, it is the heart of religious and political conservatism; to others, it is a growing economic force and the headquarters for many of the world’s largest companies. But to filmmakers, the South is a painterly landscape of white-sand beaches, majestic mountains, dense forests and foreboding swamplands that cannot be found anywhere else in the world.

Read more...

From the Editor: Music and Cinema

Recently, I had the pleasure of attending a performance by the Atlanta Symphony Orchestra (ASO), but it wasn’t just any performance. To be clear, this group of talented musicians could bring the most knowledgeable and experienced symphony aficionados to their feet. But on this night, the ASO was playing the music of legendary composer and Academy Award winner John Williams, and Mr. Williams was their conductor!

Read more...

Making Commercials: Sunday Night on ABC

ABC wanted a promo for its fall Sunday night line-up equal to the strength of the programming, which includes Once Upon a Time, Revenge and 666 Park Avenue.

Read more...

Making TV: Shooting ‘MacGyver Medicine’

Royal Pains chronicles the exploits of Dr. Hank Lawson, a concierge doctor for the rich and poor in the Hamptons. Patients don’t visit concierge doctors; concierge doctors visit patients.

Read more...

Inside View: Big Machine

Steve Petersen, Co-founder/Creative Director – Big Machine Design  •  Burbank, Calif.

Read more...