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20110401

Table of Contents

March / April 2011

This issue features the latest cool gadgets showcased at NAB; a look at animation and VFX in recent commercials; a case study of NEP Supershooters’  work rolling out ESPN 3D; and a Spotlight on Texas and the Southwest.

Spotlight: Texas and the Southwest Rally for Incentives

Spotlight: Texas and the Southwest Rally for Incentives

The swath of the United States that comprises Oklahoma, Texas and the great Southwest comprises big states, big vistas and big potential for feature film, television and commercial producers.Read more...

NAB From A to Z

NAB From A to Z

While show-goers check out these products on the convention floor, non-attendees can keep pace with manufacturers' latest product briefs.Read more...

ESPN Rolls Out ESPN 3D Network with NEP Supershooters' Support

ESPN Rolls Out ESPN 3D Network with NEP Supershooters' Support

It was less than a year ago. ESPN had just announced the launch of its event-based stereo 3D network, which was slated to air approximately 100 events during its first year. In the midst of that rollout, another kind of rollout immediately became keenly important — one that concerned the need for mobile units, 3D mobile units, to be exact.Read more...

Quenching Viewers' Thirst for Animation and VFX in Spots

Quenching Viewers' Thirst for Animation and VFX in Spots

Studios serve up dazzling animations, playful characters, photoreal stars and transformative visual effects.Read more...

Making Commercials: Real Barbies

Making Commercials: Real Barbies

Instead of getting girls to pester their parents for a Barbie doll, "When I Grow Up" captures the attention of girls and moms alike, with an aspirational message showing real women, not actors, talking about how much they love what they do.Read more...

Editor's Note: NAB and the Great Unknown

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It's hard to believe that it's time for NAB again. Following the hype surrounding stereo 3D last year, NAB 2011 looks to be a tamer show if not a downright somber one.Read more...

Making TV: Mr. Sitcom

Making TV: Mr. Sitcom

Meet the Director of Photography responsible for cooking up Wilson's non-head shots in each Home Improvement show: Donald A. Morgan, ASC. "They gave me a lot of license for that," he chuckles.Read more...

Inside View: Vince Cirelli

Inside View: Vince Cirelli

"Feature-film effects have become more complex, there are a lot more of them, the breadth of the work is larger and the talent pool has increased significantly. We're doing more shots at the last minute as the technology gets faster, and we're doing a lot more per-shot color grading to beautify shots or represent what wasn't in the photography."Read more...