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20120401

Table of Contents

March / April 2012

This issue features articles on cutting-edge VFX in commercials and promos, the latest industry products that debuted at NAB and rental houses from across the nation. 

Go West

Go West

The Southwest region of the United States is a geographically diverse and ecologically rich area that is home to about 19 million people. With deserts, mountains, vast open spaces, modern cities, abandoned and/or historic settlements, and plenty of sunshine, this region offers something for nearly every filmmaker.Read more...

NAB 2012 From A to Z*

NAB 2012 From A to Z*

NAB attendees can use this article to get a head start on convention planning, while non-attendees can keep pace with manufacturers’ latest product briefs.Read more...

Redefining Mobile

Redefining Mobile

Although the big trucks may still leap to mind when mobile production is mentioned, there’s been a redefinition of what it means to be mobile. Today, Mobile Studio USA offers ADR and webcasting in a 14-foot unit; CCI has taken its small-footprint HD trailer...Read more...

Keeping It Real

Keeping It Real

With visual effects part of just about every commercial on television theses days it's refreshing to discover that live-action VFX solutions play a major role in new spots for Geico, Olay and Toyota, and a promo for Showtime's hit series House of Lies.Read more...

Inside View: Xander™

Inside View: Xander™

“I joined East Pleasant from JWT and immediately started working on some programming for Madison Square Garden Network (MSG), including Emmy Award-winning NYC Soundtracks, a documentary-style show about subway musicians. Then I started to apply the TV aspects of production to the commercial work we were doing at East Pleasant, and it worked right off the bat.”Read more...

Making Commercials: Wireless Visions

Making Commercials: Wireless Visions

CTIA–The Wireless Association recently released “Your Mind is a Wireless Place,” a 30- and 60-second commercial about how we use wireless technologies in our lives. The spot follows a day in the life of a man in a surrealistic wireless world, a place where symbols illustrate wireless technology in use.Read more...

Making TV: Let There Be Light

Making TV: Let There Be Light

Body of Proof is a crime drama with a different look and feel. The stories are different because the main characters, medical examiners, are different. The path to solving the crime is different, too: The victim’s body reveals the clues that guide the police.Read more...

From The Editor: Meet Me In Las Vegas*

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If you’ve picked up this issue of Markee while attending the 2012 NAB Show, then allow me to welcome you to the show and to Las Vegas. I hope you’re as excited to be here as I am! Actually, this year marks my first as an attendee at NAB, having only stepped in as executive editor of this publication late last year.Read more...