Black Toast Music Licenses New Indie Artists to Recent Ad Campaigns
Independent music publisher and production music library Black Toast Music continues to expand its outreach within the advertising industry. CEO/Founder Bob Mair has announced that Black Toast recently licensed tracks from three of its artists, Paul Otten, Brent Magstadt, and Jen And Them – each of whom is signed to Black Toast Records (the company’s record label) – to a number of notable advertising campaigns.
Regarding the company’s expansion within the advertising space, Mair said, “Through solid new relationships with top marketing agencies and production companies, we have been extremely fortunate to have supplied tracks from a variety of our newly signed indie artists to a diverse array of exciting, recent advertising campaigns.”
Black Toast recently licensed “Breeze,” by Paul Otten for a new campaign promoting the Duck Tape® brand (pictured, right). The spot, featuring Otten’s extremely upbeat and catchy tune, just broke across the U.S. and Canada. The new campaign promotes a variety of uses for colored duck tape during everyday life moments.
Additionally, Black Toast recently licensed the song “Always,” by Otten for a campaign promoting Quill.com, a subsidiary of Staples. That spot recently broke on radio.
For the Big Star Denim brand, Black Toast licensed Otten’s tune “Wake Up Call.” That spot can be seen here: http://vimeo.com/72388811
Black Toast also licensed two songs for two upcoming spots promoting Walmart: “Right As Rain,” by Otten, and “We Smile,” by Brent Magstadt.
And, for a spot advertising the Whole Foods grocery chain, Black Toast supplied the track “If I Was You,” by Jen And Them.