Chicago’s Utopic Announces Craig Lewandowski as Principle
Editor Craig Lewandowski has joined Chicago’s Utopic as principle. Utopic is a creative consortium of award-winning artists, editors, designers and directors who offer a seamless approach to post-production, motion design, content production, and everything in between.
An accomplished editor by trade, Lewandowki’s decision comes 13 years after his post at locally familiar Optimus. Lewandowski and his new partners, Jan Maitland and Tim Kloehn, at one time were all editors for the now defunct Edit Sweet. The company was eventually acquired and merged with Optimus in 2001.
“I see this opportunity with Utopic as a way to be part of something that’s independent and homegrown, where together with my partners we can build a presence to rival out-of-town competitors,” says Lewandowski. “The industry changes at a fast pace, and we’re shaped to be nimble and to respond to those changes as it evolves.”
In a town teeming with advertising clients and brands shifting accounts on the fly, local production and post facilities battle daily for just a small piece of the pie. Rivaling some of the city’s most competitive creative editorial and full-service production options, Utopic raises the bar as a tech-savvy creative partner, Lewandowski says. The company routinely builds digital infrastructure into smaller campaigns, making them “larger than life” on virtually any type of screen.
“Utopic has put together an impressive ensemble with design at the forefront of what they do. Even as a newer company, they’ve already established a really strong support team with a core group of designers that work largely in part along with the editors and the agencies,” says Lewandowski.
“Working with Craig again is, in so many ways, like going home,” adds Maitland. “There’s an inherent comfort and trust that comes from a relationship as deep as ours, but also he comes into Utopic with a burst of energy and a vision for the future that has invigorated everyone here. We’re thrilled to have him and I can’t wait to see what the future has in store for us!”
Lewandowski has edited commercials for national brands such as Michelob Ultra, Gatorade, Boeing, and Coors Light. He’s an award-winning editor, having received recognition as the AICE “Best of Chicago” on two occasions. He currently serves on both the international and local AICE boards. Outside of advertising, Lewandowski recently edited the rom-com Adventures in the Sin Bin. The feature, shot on 35mm film, premiered at the Seattle International Film Festival in 2012 where it took home the Future Wave Audience Award, and went on to play in select theaters.