RebelMouselinkedinPinterestGoogle +BlogspottwitterFacebook

Current Issue

film video productionTable of Contents

Winter 2014-2015

You’ve finished your production and it looks great, the focus groups love it, and you are ready to release it to the world. But what about the archiving? The storage of the RAW data and the end product? Markee covers some of the options for file transfer, storage, and delivery modes along with a look at one company’s business model: Have Passion. There are also features on mobile production equipment and practices and how one production crew covers the Ironman endurance events in Hawaii. Regular columns on Making TV, focusing on the show Forever, and Making Commercials round out the issue.

Producing Commercials: Production house - Timber

Producing Commercials: Production house - Timber

At Timber, the business model is to provide targeted content. Content is a word that encompasses all of today’s many different kinds of video productions that populate television, the movies, and websites. Content makers, of course, aim to produce video that creates emotional connections within all of the niches of a fragmented target market.Read more...

Spotlight: Texas Crew Productions

Spotlight:  Texas Crew Productions

Sometimes a crew has to be ready to go even further west than their home state. Emmy award-winning director of photography Terry Stewart established Texas Crew Productions in Austin, Texas, in the early 1980s. His company has covered many major sporting events, including the Super Bowl, World Series, NBA Finals, and the Olympic Games.Read more...

Producing Commercials: Production house - Nice Shoes

Producing Commercials: Production house - Nice Shoes

Nice Shoes has modeled itself as an end-to-end production and post-production house out of necessity. “We’re in a world with low margins and tight budgets,” says Chris Ryan, a partner and colorist with Nice Shoes. “Survival in this world means controlling the costs from beginning to end.Read more...

Producing Commercials: Production house - Hostage Films

Producing Commercials: Production house - Hostage Films

Production house Hostage Films uses a collaborative business model for its individual projects. Sometimes that means collaborating with other production companies, possibly competitors.Read more...

Producing Commercials: Production house - Alkemy X

Producing Commercials: Production house - Alkemy X

Alkemy X (formerly ShootersINC) produces commercials, network promos, original content, branded entertainment, and visual effects. Clients can bring to Alkemy X one part of a project or all of a project.Read more...

Producing Commercials: Morphing Business Models

Producing Commercials: Morphing Business Models

Commercial production and post-production houses aren’t just morphing characters in the studio anymore. Today, they’re morphing their business models. On any given day, one of these houses might be producing a television show, developing a visual effect for a commercial that someone else is producing, or working with the creative team at an ad agency on an innovative concept.Read more...

Mobile Production: Flexibility and Innovation on the Road

Mobile Production: Flexibility and Innovation on the Road

In September 2014, ABC decided to take the third season premiere of its flagship drama Nashville live on network television. In this day and age, this is very unusual for a primetime drama, and it was even more unusual because the producers of a very film-style show such as Nashville had never attempted anything like it before.Read more...

Business of Film: Business Model - Have Passion

Business of Film: Business Model - Have Passion

Seamus Walsh and Mark Caballero met at school. “We both realized we had a common love for stop motion. So we thought it would be cool to just start making our own little short films,” recalls Caballero. It was the late ‘90s and there wasn’t a lot of stop-motion animation around. “Read more...

Business of Film: New Delivery Systems, New Business Models

Business of Film: New Delivery Systems, New Business Models

Every major and minor OTT (over-the-top) streaming media service has set up shop in Hollywood to grab the attention (and content) of new, independent filmmakers. YouTube, AOL Video, Yahoo Video and others are uploading more than 150 hours of video a minute, and it’s not just kitty videos anymore. People have come to expect theater-quality 4K content that is being offered as “freemium” or premium video.Read more...

Business of Film: Flying Files and Safe Storage

Business of Film: Flying Files and Safe Storage

Film production workflows are all about moving content or assets between production teams, and what you need varies by where it is in the workflow. The resolution of raw footage is not the same as what you use for work in process, and that isn’t the same as the final resolutions you deliver and archive.Read more...

Business of Film: Cloud-Based Dailies Take Off

Business of Film: Cloud-Based Dailies Take Off

Collaborators in different locations need ready access to files that may reside elsewhere. To meet that need, a secure cloud resource becomes a central project space that enables a degree of workflow efficiency that is not possible when content resides only on premise.Read more...

Business of Film: After Post Afterglow

Business of Film: After Post Afterglow

The film is in the can—digitally speaking of course—and the crew has gone home. Post is over, release is eminent and the chaos of creation has diminished if not abated. While you are basking in that afterglow of completion, remember there is more to be done.Read more...

Making TV: Waking Up Naked

Making TV: Waking Up Naked

Henry Morgan, the main character of Forever, cannot age and cannot die. Two hundred years ago, serving as a physician on a slave ship, he was murdered and thrown overboard. For some reason, he didn’t stay dead. He awakened in the water, uninjured, but naked.Read more...

Making Commercials: Promoting The Simpsons

Making Commercials: Promoting The Simpsons

Rolling Stone magazine says that the year-old FX network channel FXX ranked 49th among cable channels catering to 18- to 45-year-olds when it first came on the air. During and for a short period after FXX ran a 552-episode, 12-day marathon of The Simpsons, the channel rose to 3rd on that list.Read more...

From the Editor: Will Clouds Reign?

No thumbnail available

A few years ago, clouds were considered metrological phenomena. Artists loved them, kids stared at them, cartoonists found all kinds of objects in them and basically, they were, well, they were clouds.Read more...