Editor’s Note: NAB and the Great Unknown
It’s hard to believe that it’s time for NAB again. Following the hype surrounding stereo 3D last year, NAB 2011 looks to be a tamer show if not a downright somber one.
By Chris Bunish
It’s hard to believe that it’s time for NAB again. Following the hype surrounding stereo 3D last year, NAB 2011 looks to be a tamer show if not a downright somber one. The recent triple disasters in Japan will undoubtedly affect the mood of the convention and everyone’s heart goes out to Japan and its citizens. In purely marketplace terms, the long-term impact of the horrible events on key players in the industry and the supply chain is still unknown. Still, NAB will once again serve as the launching pad for a number of new products which, if not revolutionary, are guaranteed to make workflows more efficient — check out our NAB: From A to Z feature for selected product briefs and attendees’ shopping lists.
In this issue, Markee 2.0 also shows how animation and VFX studios continue to deliver innovative, imaginative commercials for an array of advertisers; how the new ESPN 3D network is creating the model for mobile stereo 3D production for sports; and how Texas and the Southwestern states are rallying for incentives in a tight budgetary climate.
Don’t forget to catch part one of a two-part interview with leading sitcom DP Donald Morgan, ASC in Making TV; discover what Barbie means to real women in a beautiful, documentary-style spot in Making Commercials; and catch up with what’s new in VFX at Luma Pictures wiith Vince Cirelli in Inside View.