Hummingbird Productions Celebrates its 40th Anniversary
Nashville-based Hummingbird Productions, a multi-award winning film and sound production company, is celebrating its 40th Anniversary.
Founded by advertising industry veteran and music composer Bob Farnsworth in 1976, the company has established itself as the longest standing music commercial house in the South. Hummingbird Productions is the second-oldest such company in the nation.
Regarding his company’s 40th anniversary, Farnsworth said, “I am ridiculously thrilled and delighted to have been spearheading Hummingbird Productions for four decades! Our team and I have worked with the most wonderful creatives in the world on thousands of national, regional, and local campaigns for every conceivable product, service and brand across every media platform. I consider myself blessed to have reached this milestone, both on a professional, as well as a personal, level.”
Farnsworth is presently working on a book, entitled “40 Years On Music Row.” His book will be a collection of his strange experiences that demonstrate how—much like in sports—“It ain’t how many times you get knocked down. It’s how many times you can get back up.” Concurrently, Farnsworth has launched, “Bobcasts,” a blog and podcast series which will present “crazy, funny, and poignant stories that all relate to the idea of perseverance.” The entries featured within “Bobcasts” will be culled from chapters of his upcoming book.
Hummingbird Productions, which, in addition to its history of providing original music and sound design also produces commercials, web content, and corporate communications, spearheads these projects by integrating its team of directors, sound designers, and its music group, using the Hummingbird’s FUSIC production process, which integrates the sound and music from the inception of an idea through to the end.
Hummingbird boasts membership in the Clio Hall of Fame for its Budweiser “Frogs” commercial and its many other award-winning ads for companies such as Coca-Cola, Dodge, Oscar Meyer, Wrigley’s, Kellogg’s, Target, and others. The Clios are the esteemed international awards for the creative business, founded in 1959 to celebrate high achievement in advertising that pushes boundaries and establishes precedent.
Expanding upon his unique business style, Farnsworth adds, “Basically, we take a team approach to every project by bringing together directors, sound designers, and composers to work in tandem throughout the production process. Historically, everyone has tended to be compartmentalized. With what we call our FUSIC process (the fusion of film and music), we bring everyone around the same table, right from the very beginning.”
Hummingbird’s goal for future TV and web advertising campaigns is to create true moments of FUSIC: to strive for at least one such moment in every piece of film and music work they do.
Recent FUSIC Projects:
** Dolby Atmos: Dolby’s promotion of Dolby Atmos is the newest technology of speakers for movie theaters. Hummingbird was chosen to carefully integrate—or “Fuse”—sound with promotional video, directed by Hummingbird’s Garrett Nantz. Dolby took this promotional video all over the world to demonstrate the best audio visual movie theater experience possible. Hummingbird created the consummate FUSIC piece, blending multi-directional sound and top quality video. Please see: https://vimeo.com/116592767
** I Am Israel documentary: Hummingbird has teamed with its award-winning director David Kiern to score this documentary, which the Knesset plans to air for the 50th anniversary of the Unification of Israel. Hummingbird has scored two other full documentaries with Kiern, including Journey to Everest and Living Hope. See: David Kiern’s Missions reel: https://vimeo.com/105199225 and Journey to Everest trailer: https://vimeo.com/25041130
** St. Thomas Hospital system (Clio Award nominee): Hummingbird’s full orchestra score was a major contribution to the BOHAN Agency winning Gold in the Addys, and also being a Clio Award contender for this Nothing Shall be Impossible campaign. The remarkable thing about this project was that the visuals were almost entirely still pictures. See: https://www.youtube.com/watch?v=IJTuc50-POE
** Cuba 2016 From the Back of a Van: Before The American Invasion: This “documentary in progress” was actually filmed while Hummingbird was working on another project in Cuba. The doc presents a visceral reaction to Cuban communism’s detriment to its people. See: https://www.youtube.com/watch?v=9rswIiMtY5U