From the Markee Blog: Three? Four? Eight? What’s next?
On our blog, we speak with TNDV’s Nic Dugger about how ever-changing technology affects his business.
Trends these days seem to have numbers attached. There is 3D, 4K and now even 8K. As hard as it is to keep track of the alphabet soup of HD, SD, SSD, and who knows what else, throw in the many numbers we have to be aware of and things get complicated.
Markee 2.0 Editorial Advisory Board member Nic Dugger sees this as a challenge, but not in the way you might think. His company, TNDV, became one of the first mobile production companies with an SD/HD/3D truck when Aspiration first appeared in 2011. However, Dugger quickly recognized that the 3D element would play a nominal role in his productions at best. As the broadcast and production industry awaits the arrival of the next-generation format, he is helping his clients through creative, customized solutions that leverage current technologies with cost-effective packages.
“The 4K message was inescapable at NAB, and for good reason as the technology itself has arrived,” said Dugger. “However, with 3D we learned that nothing is assured. In reality, we are still in a lull between HD and what’s next. We think it is 4K, but from deeper conversations with vendors it’s clear that the research and development dollars are moving onto 8K. And there remains the possibility that 1080p production could pick up the slack in the meantime.” READ MORE