Phoenix Media Group Hits the Mark With Opener for CLIO Image Awards
Artemis was part of a full-slate of creative services for the inaugural awards show hosted by Bravo’s Andy Cohen and featuring Sarah Jessica Parker.
Reflecting the show’s focus on fashion and beauty advertising, the one-minute opener features Brazilian model Palloma Dreher in its title role as Artemis. Dreher appears on the lawn of a sprawling mansion and uses a large bow to fire an arrow at a distant target. When the arrow hits its mark, it explodes in a shower of purple-hued diamonds that resolves in the CLIO Image Awards logo.
Awards shows often make do with montage-style openers, but Phoenix Media Group wanted to create something more memorable for the inaugural event, said PMG Principal Chris Phoenix. “We wanted something more dynamic that would add to the production value of the event,” said Phoenix, who directed the piece. “Artemis was designed to be lush and beautiful; its power fits nicely with the mission of the show.”
A full service creative shop, PMG produced not only the opener, but the entire CLIO Image Awards show. Its team wrote host Andy Cohen’s script; produced winner’s slates, graphics and other branding; and directed the live event.
Artemis was shot on the grounds of Old Westbury Gardens, a Long Island mansion built in 1906 and listed on the National Register of Historic Places. Dreher’s performance was recorded with a Phantom Flex camera operating primarily at 1200 to 2400 fps. Editorial, compositing and visual effects were completed at PMG’s facility in New York. Additional visual effects were completed by The Artery and a portion of the color correction was done at Light Iron. PMG’s visual effects were created using Cinema 4D and AfterEffects.
“This project involved a mix of production techniques that challenged us on the set and in post,” said Senior Art Director Jeffrey Man, “but it was very satisfying to pull together a single creative vision and carry it through the whole process.”
Of particular significance was the casting of Dreher. “Palloma is not just a pretty face,” said producer Colin Elliott. “She has an intensity and seriousness that we liked — a slightly dark edge.”
At the CLIO Image Awards, Artemis was displayed on 16-foot screens using 8K Christie projectors. “We received a few ‘It gave me goose bumps,’ comments,” recalled Phoenix of the show’s crowd. “This audience has very high standards and can spot something false in an instant. The fact that they accepted it, validated all our hard work and is very satisfying.”
The CLIO Image Awards were held May 7 at the Pierre Hotel in New York City.