ProMAX Unveils Platform Studio at NAB 2013
Innovative Product Enables Creativity for Vital Small Working Groups via Groundbreaking Technology
ProMAX, a provider of turnkey editorial, shared storage, and asset management solutions, debuted its Platform Studio at NAB 2013. The new ProMAX product brings high-end collaboration and data management at a price point that enables small creative workgroups with advanced workflows previously only seen in larger facilities. With the launch of Platform Studio, this fast growing segment of the professional film and video market will have access to enterprise-level shared storage, data management and data protection without having to invest in greater echelons of IT infrastructure.
ProMAX relied on its 20 years of experience as the leading designer, manufacturer and systems support supplier to the media and entertainment industries to develop Platform Studio. The product is intended to bring advanced technology to groups of two to four users and is designed for in-studio or on-set workflows.
Carefully crafted to meet the needs of today’s end user, Platform Studio builds upon the ProMAX Platform modular advantage. This uniquely flexible approach allows users to add new features and functionality as their situation requires. Modules can be added to a Platform Studio base as building blocks to support growing demands without investing in separate pieces of hardware. Premier modules for the product include SHARE, ARCHIVE and DAM:
- SHARE enables Platform Studio to be used as a shared storage server for Online (Tier 1) or Backup (Tier 2) storage. It supports Mac, Linux and Windows with 1GigE and 10GigE connectivity.
- ARCHIVE adds tape-based LTO to the Platform Studio enabling arrival from online or backup storage.
- DAM hosts asset management databases with redundancy and complete user connectivity.
Features and functions of Platform Studio are easily managed by Platform Manager, a web- and iPad-based app for server administration. Additionally, the product offers four 1GigE user ports, two management ports, four USB 3.0, eight Firewire ports, and a card reader for direct ingest of digital content. ProMAX has expanded its manufacturing capabilities and will now sell and support complete solutions direct to end users.
Jess Hartmann, CEO of ProMAX, said, “In today’s world of collaboration and multi-tiered deliverables, small working groups have really begun to populate the landscape. As a provider of integrated solutions, we saw the need for these groups to have access to enterprise-level solutions that larger studios and working groups take for granted. Our unique position in the industry allowed us to develop and manufacture a solution that solved the challenges our customers were encountering. Platform Studio directly meets the needs of collaborators, while also giving them an invaluable level of flexibility from our modular approach.”