Schneider Optics Names New VP of Motion Picture Filters
Ira Tiffen has joined Schneider Optics, Inc., as vice president of motion picture filters. He will have overall responsibility for the division, including production, marketing and product development.
“I expect Ira’s considerable experience in the industry generally and specifically with motion picture filters, to be of great value to Schneider in advancing the strength of our product range and of our brand,” says Dwight Lindsey, CEO, Schneider Optics, Inc. “He will be responsible for R&D and marketing in the MPTV filters department, working with the existing team to expand production of current products, as well as to create and market new products that meet the evolving needs of the cinematographer and the industry in general.”
During his more than 30 years at The Tiffen Company, Ira Tiffen created many filter effects that were in response to the expressed needs of cameramen. More recently at his own company, Optefex LLC, he developed the Optefex Blue Streak filter line, a technology that he brings with him to Schneider.
An Associate member of the American Society of Cinematographers (ASC) since 1992, Tiffen was elected a Fellow of the Society of Motion Picture and Television Engineers (SMPTE) in 2002. He received a Technical Achievement Award in 1992 from the Academy of Motion Picture Arts and Sciences (AMPAS) for the Ultra Contrast Filter Series, as well as a Prime-Time Emmy Award, in 1998, from the National Academy of Television Arts and Sciences (NATAS).