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Stephen Arnold Music Launches ‘Decision 2016’

Comprehensive Package Supports News & Marketing Departments with Four Sonically Branded In-Show & Promo Themes, Including Fully Produced Audio/Video Promo

SAM-Decision 2016Stephen Arnold Music has announced the release of “Decision 2016.” This market-exclusive political newscast coverage and promo music package is essential for local TV stations that want to drive ratings and establish themselves as the clear choice for viewers throughout this hotly contested election year.

“Decision 2016” is the latest in a series of package offerings from Stephen Arnold Music, proven to streamline promotional campaigns with highly-engaging, market-exclusive bundled media products. The company says both news and marketing departments will benefit from “Decision 2016,” which provides a comprehensive and cost-effective audio and video toolkit for connecting with viewers in a year that is “Anything But Politics as Usual.”

“News programming viewership is expected to be at an all-time high through Election Day, and even until the Inauguration,” Chad Cook, VP, Creative for Stephen Arnold Music says. “This year’s election is a unique opportunity for local stations to gain and retain new viewers. We’ve designed ‘Decision 2016’ to give them an instant advantage—one that will attract eyeballs and keep a station’s brand top of mind all year.”

Anchored by a distinctive, bold melody, the sonically branded themes of “Decision 2016” capture the complex emotions tied to this year’s election. The package is an efficient and cost-effective toolkit, Stephen Arnold says, to present a local station’s news brand and talent as the best source for election coverage, underscoring how a station’s anchors care about the election and the issues that will impact their viewers.

Benefits for local stations from “Decision 2016” include:

  • Frontrunner status in their market with a Market Exclusive Package
  • Strengthening their political coverage brand On-Air, Online, Mobile and Social
  • 4 sonically-branded in-show and promo themes
  • 30s/20s/15s/10s/IDs/Opens/Extended Beds
  • Fully-Produced Audio/Video Promo

Stephen Arnold Music has built a strong track record of developing market exclusive products. Their last bundled package, “Waking Up My Day,” has been picked up in more than 70 markets to date, demonstrating a deep expertise in matching sonic branding to visuals.

“More than ever, local stations need high-end solutions that can save them time and money,” Dave Baumann, marketing & creative director for Stephen Arnold Music says. “‘Decision 2016’ is a complete resource that goes to work for them immediately.”


February 19, 2016