Stephen Arnold Music Launches “Everywhere I Go” Multi-Platform Image Campaign For Local TV Stations
Fully Produced Market Exclusive Promo Package Focuses on Digital & Social Media Delivery of News, Weather and Traffic to Audiences
Stephen Arnold Music has announced the release of “Everywhere I Go.” The audio + video image campaign is the latest in a series of comprehensive offerings from Stephen Arnold Music, providing local stations with a cost-effective marketing toolkit that focuses audiences on their multi-platform delivery of information.
The package includes Full Song/60s/30s/15s/10s/IDs along with full sing, donut, tag, and instrumental mixes.
Built around a fun, high-energy Americana-tinged pop song that instantly inspires listeners to chant along, “Everywhere I Go” emphasizes local stations’ digital presence spanning online, mobile and social media—as well as a station’s involvement in their community and covering the important stories in their town. In addition, stations can even work with Stephen Arnold Music on custom lyrics specific for their market.
Viewers expect to get news, weather, and traffic updates from stations wherever they are, at any time via their computers, mobile phones, and tablets. The catchy lyrics of “Everywhere I Go” reflect that expectation. “Tell me how the day unfolds/Traffic fast or traffic slow/It’s good to know you’re never far away/You’re just a touch away/Got you…Everywhere/Everywhere I go.”
Like Stephen Arnold Music’s well-received “Waking Up My Day” campaign, which has aired in over 100 markets, “Everywhere I Go” was created to help local stations grow viewership and generate additional revenue. Rather than a typical promo that just lists a stations’ digital offerings, “Everywhere I Go” instead focuses on the audience perspective and the positive feelings that a station stirs by demonstrating that it’s ready with the latest essential information on any device.
As the Leaders in Sonic Branding, “Everywhere I Go” builds on what Stephen Arnold Music does best, helping define the brand identity for such clients as CNN, Fox, ESPN, AXS TV, CCTV, and a full 35 percent of all U.S. local TV markets.
“A station’s digital offerings have rapidly become a key component of its brand,” says Chad Cook, VP of Creative for Stephen Arnold Music. “’Everywhere I Go’ gives immediate credibility to this critical revenue stream, delivering audiences to advertisers on all station platforms, and placing it in a leadership position. More than anything, the song makes an emotional connection by celebrating the relationship between the viewer and their local news station.”
Cook adds, “Stephen Arnold Music has seen an extremely enthusiastic response to our previous bundled campaigns. ‘Everywhere I Go’ builds further on these cost-effective solutions by providing stations with memorable creative that’s easy to implement, engages with audiences and fills a real need. When it all comes together, the result is a very powerful promotional tool.”
Check out a behind-the-scenes video below: