Steven R. Lopez Captures Robert Townsend Social Issues Award
The Cinema in Industry (CINDY) Awards named Dr. Steven R. Lopez of USC recipient of the 2015 Robert Townsend Social Issues Award for La CLAve, a film designed to inform and motivate the Latino community to seek early treatment for serious mental illness.
The film is part of a pilot program targeting Latinos in the San Fernando Valley. National mental health studies indicate American Latinos as a group are less likely to seek help for mental health issues than other groups.
Based on a fictional story, La CLAve helps identify key symptoms of serious mental illness and creates an open space for discussion about this stigmatized issue. The film is at the center of an outreach campaign aiming to reduce the time it takes Latinos to seek treatment for their first episode of serious mental illness.
CINDY awards are presented to those individuals and groups who have produced programming that achieves the highest levels of excellence in production value and message effectiveness. The Robert Townsend Social Issues Award is a Special CINDY award that recognizes programming identifying serious social issues of inequality or people and programs finding solutions to these problems.
For 2015’s regional and international events, over 9,800 entries from around the globe were judged, covering 167+ subject-matter categories of media. Types of programs included websites, videos, mobile apps, podcasts, webinars, films, commercials, documentaries, music videos and more.
Since 1959, the CINDY Awards have been honoring the best in interactive and linear media produced for both broadcast and non-broadcast applications. More information about CINDY is available at www.CINDYs.com.