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VideoBlocks Launches First Stock Video Marketplace that Gives 100% of Commissions to Contributors

VideoBlocks, the first subscription-based provider of unlimited royalty-free stock video, has launched the industry’s most contributor-friendly marketplace that rewards content creators with 100% of the proceeds from their sales.

The new marketplace will work hand-in-hand with VideoBlocks’ existing subscription model that currently serves more than 1 million video downloads per month to customers around the world.

Subscription members will continue to have unlimited access to a library of more than 115,000 premium video clips, motion backgrounds, and after effects templates, but they also will now have access to a deep library of content from premium providers at prices up to 40 percent cheaper than competitive stock media services, the company says.

“We think that content creators deserve a bigger slice of the pie than they receive with existing marketplaces,” said Joel Holland, founder and CEO of VideoBlocks. “Typically, stock media sites keep anywhere from 50 percent to 85 percent of sales, leaving the minority for the people who invest the time and money to shoot, tag, and upload the videos. That felt backwards to us, so we built a marketplace where they keep everything.”

Holland added that marrying the new marketplace concept with discounts for members was a win-win for contributors and customers: “Our mission is to provide premium creative content that we can all afford. While we want to be the most contributor-friendly stock media marketplace on the planet, we also want to be sure this incredible content is accessible for our customers.”

VideoBlocks says it will benefit from this new arrangement via increased membership acquisition and retention by becoming a one-stop shop for the creative community.

The company is now accepting applications to join the new marketplace. Contributors can visit www.videoblocks.com/contribute to sign up for review and an invitation to the program.


November 20, 2014